How to monetise creativity?
In the digital age, the concept of “Create to Earn” is revolutionizing the way we think about creativity and its value. With the rise of blockchain technology, artists, writers, musicians, and creators of all kinds are finding new ways to monetize their work directly, without the need for intermediaries.
This decentralized approach offers a transformative model for creative industries, but to fully grasp its implications, we can turn to Edgar Morin’s “Complex Thought Theory.” By applying Morin’s ideas, we can explore the intricate interplay between creativity, technology, and economics, offering a deeper understanding of how to monetize creativity in the blockchain universe.
Let´s first understand creativity in the blockchain context.
The idea of create to earn refers to the ability of individuals to generate income directly from their creative outputs. Unlike traditional models, where creators often rely on intermediaries like publishers, galleries, or record labels, blockchain technology enables direct transactions between creators and consumers. This is achieved through the use of non-fungible tokens (NFTs), decentralized finance (DeFi) platforms, and smart contracts, which ensure that creators retain ownership and control over their work while earning from its distribution or sale.
Blockchain technology also introduces new paradigms of value and ownership. NFTs, for instance, allow digital assets to be uniquely identified and traded on the blockchain, providing a mechanism for creators to sell their work as one-of-a-kind items or limited editions. This new economic model shifts the balance of power towards creators, allowing them to earn more equitably from their work.
Liquid Earth proposes that users can actually exercise their creativity based on sources of inspiration and create income from that, either for the user itself as for the artist from which the inspiration comes from. By doing that, the creative process gains liquidity and wealth can start to flow equally between all art spheres through the complex network that tracks and validate this flow.
Edgar Morin’s “Complex Thought Theory” offers a valuable framework for understanding the multi-dimensional and interconnected nature of blockchain technology applied to track the usability of art. According to Morin, reality is not linear or simplistic; it is composed of interwoven layers of complexity that must be understood in their totality. His theory emphasizes the importance of viewing phenomena from multiple perspectives, recognizing the interdependence of systems, and embracing uncertainty and ambiguity.
Applying Morin’s ideas to “Create to Earn,” we can see how creativity, technology, and economics are deeply interconnected. Creativity is not just an isolated act of producing something new; it is embedded within a broader ecosystem that includes social, technological, and economic factors. The blockchain universe, with its decentralized nature, represents a complex system where these factors interact in dynamic ways.
Monetising Creativity: A Complex Endeavor
Morin’s theory teaches us that monetizing creativity in the blockchain universe is not a straightforward process. It requires an understanding of the complex relationships between the creator, the audience, the technology, and the market. These relationships are not static; they evolve over time, influenced by changes in technology, shifts in consumer preferences, and the creator’s own development.
One of the key insights from Morin’s theory is the idea of “ecology of action,” which suggests that every action has multiple, often unforeseen, consequences. When a creator decides to monetize their work through blockchain, they are entering into an ecosystem where their actions will ripple out in various ways. For instance, minting an NFT not only creates a potential revenue stream but also impacts the environment, contributes to the evolution of digital art markets, and alters the creator’s relationship with their audience.
To successfully monetise creativity, creators must navigate this complex ecosystem with a strategic mindset. They need to understand the technological tools at their disposal, such as NFTs and smart contracts, while also considering the ethical implications of their choices. Additionally, they must be aware of the economic dynamics at play, including supply and demand, market trends, and the value of scarcity.
Embracing Uncertainty and Innovation
In the spirit of Morin’s complex thought, creators must also embrace uncertainty and innovation. The blockchain universe is still in its early stages, with many unknowns and rapid developments. Creators who are willing to experiment and adapt to new technologies and platforms are more likely to find success in this evolving landscape.
For instance, some creators are exploring the use of decentralized autonomous organizations (DAOs) to manage their creative projects, allowing for collective decision-making and profit-sharing among community members. Others are leveraging DeFi platforms to fund their projects or create new revenue streams through staking and yield farming.
The key is to remain open to new possibilities and to view creativity as a dynamic process that evolves in response to technological and social changes. By doing so, creators can not only monetize their work but also contribute to the ongoing evolution of the blockchain ecosystem.
Let´s first understand creativity in the blockchain context.
The idea of create to earn refers to the ability of individuals to generate income directly from their creative outputs. Unlike traditional models, where creators often rely on intermediaries like publishers, galleries, or record labels, blockchain technology enables direct transactions between creators and consumers. This is achieved through the use of non-fungible tokens (NFTs), decentralized finance (DeFi) platforms, and smart contracts, which ensure that creators retain ownership and control over their work while earning from its distribution or sale.